What is Digital Marketing, its Types, Importance and Requirements?

What is Digital Marketing? 

Digital marketing is an electronic way of promoting things using various online tools and methods, and it is also known as Online marketing or Internet marketing. In simple words, we can say that advertising our products and services through digital mediums to reach out to maximum people is called Digital Marketing.  

Today, we see ads on social media apps like Facebook, Instagram, Quora, YouTube, and other online platforms. Through these ads, many big or small companies promote their products and services with the help of Digital marketing. Like the way electronic devices have changed our lives, in the same manner, digital marketing has also changed the course of doing business. 

 

Why is Digital Marketing Important?

The way things are speedily getting digitalized, a day will come when the offline markets will be almost closed. In the present world, digital marketing has become equally important for large and small companies, entrepreneurs, and even for sole proprietorship firms to reach out to more customers and grow their brands.   

With digital marketing, a company can analyze its sales of a particular product, location, age category of the consumers, and other necessary data. Through these valuable data, a company can make its products better and launch new products according to the needs of people, which ultimately increases the sale and demand for the company. 

 

Types of Digital Marketing:

 

1. Search Engine Optimization
2. Search Engine Marketing
3. Social Media Marketing
4. Content Marketing
5. Influencer Marketing
6. Affiliate Marketing
7. Email Marketing
8. Viral Marketing

Let's discuss the above types of digital marketing in detail.

   

     1. Search Engine Optimization

SEO is a functional type of digital marketing that organically helps grow your online appearance without showing ads. You can bring your company's website/blog on top of the internet search through SEO. 

     2.  Search Engine Marketing

In short, it's also called SEM. Today, in this competitive marketplace, it is one of the effective ways to grow your business online. It needs a bit of patience and time to get organic traffic from search engine marketing, but on the other hand, through SEM, we can grow our business by having paid advertisements.

 

     3.  Social Media Marketing

Social media is the best platform to get traffic because nowadays, people are very active and spend most of their time. Due to this, you can find people from every background on social media, whether student, teacher, doctor, engineer, writer, banker, lawyer, programmer, astronaut, etc. So, you can run your ad campaigns on these social media platforms like Facebook, Instagram, Twitter, etc.  

     4. Content Marketing 

Content marketing is the most fruitful and popular method of online marketing. In this method, related keywords for any specific product or service are on target to create high-quality content. And with the help of this customers are attracted. Customers are provided valuable information through blog posts, articles, images, videos, infographics, etc. 

   

     5.  Influencer Marketing

A person who can influence other people is called an influencer. Persons who are very popular on social media and have a good fan following are influencers. And when these influencers promote products and services on online platforms, this whole process is named influencer marketing. These days people get induced through this type of marketing and choose goods and services according to the person they follow.

     6. Affiliate Marketing

Affiliate marketing is the procedure through which an affiliate marketer promotes a company's products and services by posting links at various online places. This type of marketing is profitable for both sellers and affiliate marketers. Currently, affiliate marketing has become a source of passive income for many people. 

     7. Email Marketing

      Email marketing is the oldest and one of the worthwhile online marketing strategies. In simple words, when goods and services are encouraged by emails, it's called Email marketing. Email marketing is the most economical and easy way of digital marketing.

           8. Viral Marketing

We call it a new type of marketing. Viral marketing means a short post that is funny, trendy, or different to which people like a lot and share it within seconds. Viral marketing can get massive traffic in significantly less time for any website.

 

Benefits of Digital marketing: 

 

     1. With the help of digital marketing, you can reach more and more customers.

     2. By giving the correct information about your products and services, you can eliminate misconceptions.

     3. Through digital marketing, you can remain connected with the consumers. 

     4. By reading customers' reviews, you can improve your products and services.

     5. Through email notifications and reminders, you can make customers engaged.

     6. You can control advertisements according to your need and find precise data of those                                 who clicked on them.

     7. You can grow your business quickly and increase your brand value through digital marketing.

Requirements/Limitations of Digital marketing:

 

     1. An electronic device with an internet connection

     2. Time, patience and hard work along with intelligent work.

Conclusion

Overall digital marketing is a way to promote your products and services online and increase your sales. You can attract new customers and increase your value and demand in the world market.

Why Did Pakistan Have to Bow to India for Cotton and Sugar?

Pakistan's Economic Co-ordination Committee has approved the import of cotton and yarn from India. Reuters quoted unnamed sources as saying that Pakistan's largest organization related to economic affairs considered the possibility of importing cotton, cotton yarn and sugar from India on Wednesday afternoon. According to reports, this institution, which takes important economic decisions in Pakistan, has also allowed the private sector to import 5 lakh tonnes of sugar from India. Trade between India and Pakistan was closed for the last two years, but now trade is going to start between the two countries once again. But, the question is why the trade between India and Pakistan stopped and now Imran Khan wants to start the business. In fact, Pakistan's decision to end the ban on trade with India has come when the Pakistani textile industry is short of raw materials. In the neighboring country, this situation has happened due to the fall in cotton yield. Along with this, the import of cotton from countries like America and Brazil was becoming very expensive for Pakistan and the import was also taking a lot of time. On 29 March, Abdul Rajak Dawood, Finance and Investment Affairs Advisor to Pakistan Prime Minister Imran Khan, tweeted, "There has been a discussion with Prime Minister Imran Khan on the skyrocketing prices of cotton yarn."

Abdul Razak Dawood said, "The Pakistani Prime Minister has said that all steps should be taken to import cotton yarn from across the border, including the import of cotton through transport, so that the yarn can be made as soon as possible To reduce pressure on trade and keep pace with exports. Let us know that Pakistan imports large quantities of cotton from India. In 2018-19, Pakistan has raised more than $ 550.33 million ($ 55 million) from India. Had imported cotton.

In addition, organic chemicals worth more than $ 457.75 million ($ 457 million) were also imported from India by the neighboring country. The import of all these products constitutes half of Pakistan's imports from India. However, in 2019-20, India's cotton exports to Pakistan had dropped very fast and only $ 64 million ($ 6.4 million) was traded. As far as sugar is concerned, trade experts believe that both countries have long been This is the result of dependence on each other and lack of sugar in Pakistan is also a reason. Interestingly, between July-February 2020-21, Pakistan's sugar imports increased by 6,296 percent to 278,733 MT, compared to 4,358 MT during the same period in the financial year 2019-20. Talking about the price, Pakistan has spent more than $ 126.99 million (about $ 12 million) on the import of sugar.

On March 2, Dawood shared Pakistan's trade data, tweeting, "This year also the expenditure on imports has increased, because to control the market price we have to import wheat and sugar as well." Professor Nisha Taneja, India's Regional Trade Affairs Specialist at the Indian Council for Research on International Economic Relations, said, "There has been a dependence between the two countries on sugar. One thing is that Pakistan also produces sugar and so does India. , If there is a shortage of sugar in them, then India supplies and if there is a shortage in us, Pakistan supplies it. "

He said, "We have a very small list of products to import from Pakistan, even then agricultural products are at the top of Pakistan's import list." Prior to cotton and sugar, in May 2020, Pakistan approved the import of medicines and other medical equipment from India, so that supplies of essential medicines and equipment could continue during the Corona virus epidemic. After India has approved the export of cotton and sugar, now Pakistan will import 3 products from India on a large scale.

Explain that between April 2020 to January 2021, Pakistan imported organic chemical and pharmaceutical products worth $ 183.18 million (over 183 million dollars) from India.

Why Are Political Parties And Farmers Opposing The Agricultural Bills?

In the Rajya Sabha on Sunday, two controversial bills related to agriculture were approved amidst loud uproar. After which many farmers' organizations and political parties took to the streets in protest. While the Modi government is describing these bills to empower the farmers, the opposition and millions of farmers are protesting that farmers will be forced into the corporate houses after this bill. At the same time, some farmers are confused with the politicization of this whole matter; their demand is that the government should remove the farmers' apprehensions and tell the farmers what benefit from this bill.

What is the Bill, and Why is it Protesting:

1. Two bills related to agriculture have been approved in the Rajya Sabha on Sunday, with the signing of President Ram Nath Kovind, it will take the form of law. The bills that have been approved include the Agricultural Produce Trade and Commerce (Promotion and Facilitation) Bill-2020 and the Farmers (Empowerment and Protection) Price Assurance Agreement and the Agreements Bill-2020 on Agricultural Services.

2. Under the Agricultural Produce Trade and Commerce (Promotion and Simplification) Bill, 2020, farmers or traders will be able to trade their produce outside the market through other means easily.

3. According to this bill, farmers will be able to trade their produce in any part of the country, within the state limits or outside the state. Arrangements will be made for this. Apart from mandis, there will be freedom to do business in fields like a farmgate, warehouse, cold storage, processing units. To eliminate the middlemen, a direct relationship will be established with farmers from processors, exporters, and organized retailers.

4. The number of small farmers in India is high, about 85 percent of the farmers have less than two hectares of land, so they had difficulty talking to big buyers. For this, they either depended on big farmers or mediators. It was not possible to get the right price for the crop at the right time. After these bills, he will be able to do his business quickly.

5. The Agreement on Farmers (Empowerment and Protection) Price Assurance and Agricultural Services directly connects farmers to traders, companies, processing units, exporters. It assures the farmer to determine its price before sowing and before the sowing through the agricultural agreement. The farmer will have complete freedom in the contract; he will sell the produce by fixing the price according to his wish. Ten thousand farmer producing groups are being formed in the country. These FPOs will work towards adding small farmers and giving their crops a fair profit in the market.

6. The new bill does not remove the minimum support price (MSP) (PM Narendra Modi has said that the MSP is not being eliminated), but to allow 'outside man' to fix the crop Farmers' price are apprehensive.

7. Amid these concerns of farmers, state governments - especially Punjab and Haryana - are fearing that if private buyers buy grain directly from the farmers, they will lose the tax they get in the mandis.

8. The government has announced the crops' minimum support price amidst a fierce battle over the agrarian reform bills. The economic affairs committee of Binet has approved this. Given the concern of farmers, the minimum support price was approved a month ago. The government has increased the MSP from Rs 50 to Rs 300 per quintal. FCI and other government agencies will purchase their grain from farmers at the MSP.

9. According to Agriculture Minister Narendra Singh Tomar, the MSP of gram has been increased by Rs 225 per quintal for the Rabi season, and it has increased to Rs 5100 per quintal. The minimum support price of lentils has been increased by Rs 300 per quintal, and it has been increased to Rs 5100 per quintal. He said that the mustard MSP had been increased by Rs 225 per quintal, and it has increased to Rs 4650 per quintal. This has been increased to Rs 1600 per quintal after the minimum support price of barley has been increased by Rs 75 and by Rs 112 per quintal in MSP of safflower to Rs 5327 per quintal.

10. Praising the agricultural bills, the PM said that 'till now the system of selling the product, which was the law, was tying the farmers' hands and feet. Under the guise of these laws, such powerful gangs were born in the country, taking advantage of the farmers' helplessness.

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Rajnath Singh Told What Happened At LAC, How Are Indian Soldiers Prepared?

Defense Minister Rajnath Singh on Tuesday stated in the Lok Sabha on the tension between India-China on the Line of Actual Control Line (LAC) in Ladakh. On the issue of tension with China, the opposition has constantly been demanding statements from the government. Come, know the big things about the statement of the Defense Minister.

In the Lok Sabha, Rajnath Singh said that Prime Minister Narendra Modi went to Ladakh and met military personnel. He had also given the message that he is standing with brave soldiers. I, too, went to Ladakh and spent time with the jawans. I want to tell you that he also felt his courage, bravery, and valor. You know, Colonel Santosh made the supreme sacrifice while protecting the motherland.

On the agreement with China, Rajnath Singh said that it had been said that the Line of Actual Control Line would not be breached until the border is completely resolved. From 1990-2003, an effort was made to make a joint agreement between two countries, but China did not move in this direction. April saw an increase in Chinese troops and weapons along the Ladakh border. Our patrol was obstructed by the Chinese army, due to which it has been located. The Defense Minister said that the brave soldiers have caused heavy damage to the Chinese army and guarded the border. The soldiers showed valor where valor was needed and kept peace where peace was needed.

- Defense Minister Rajnath Singh said during his statement in the Lok Sabha that China believes that both countries have different interpretations of the traditional line. The two countries were talking about it in the 1950-60s, but no solution was found. China had occupied some land in Ladakh long ago; in addition, Pakistan also handed over some land of PoK to China, which is a big issue. Its solution should be peaceful and negotiated. It is important to maintain peace on the border.

Rajnath Singh said that since 1988 there was development in bilateral relations between the two countries. India believes that bilateral relations can also develop, and the border can also be settled. However, it can also have an impact on bilateral relations.

- Rajnath Singh stressed on peace between India and China. He said that both should maintain the old condition. Peace and harmony must be ensured. China also says the same thing, but then on the night of 29-30 August, China again attempted to infiltrate into Pangong, but our military personnel failed this attempt.

- The Defense Minister said in the Lok Sabha that I want to assure the House that the borders are safe and our soldiers are vigilant in protecting the motherland. Rapid deployment of armed forces and ITBP has been done. In the last several decades, China has started large scale infrastructure development activities. In response to this, the government has also increased its budget for border area development.

- Rajnath Singh said that India is committed to resolving disputes in the border areas peacefully. I put the situation before the Defense Minister of China on the 4th. I also said that we want to resolve this issue peacefully. We also said that we are fully committed to protecting the integrity and sovereignty of India.

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IPL 2020 Full Schedule: Mumbai Indians And Chennai Super Kings To Start Competition

The 13th season of the Indian Premier League is being held in the UAE this year due to the coronavirus. The BCCI has announced the schedule of IPL 13, which starts on 19 September. All the matches of the IPL will be played in the UAE's three cities - Dubai, Abu Dhabi, and Sharjah. Dubai will host a maximum of 24 games in these three cities.

At the same time, 20 matches will be played in Abu Dhabi. The last 12 games will be played in Sharjah. The BCCI, however, has not announced the playoffs and final venue. They have said that they will soon announce the dates and names of the grounds for these matches.

The first match in Abu Dhabi will be between Mumbai Indians and Chennai Super Kings on 19 September. This match will start the league's 13th season. According to the schedule released so far, the last league match in Abu Dhabi will be between Delhi Capitals and Royal Challengers Bangalore on November 2.

At the same time, the first match in Dubai will be played on 20 September between Delhi Capitals and Kings XI Punjab. The last game of the league stage in Dubai will be between Kolkata Knight Riders and Rajasthan Royals on November 1.

The first match in Sharjah will be the first match between Rajasthan Royals and Chennai Super Kings on 22 September, and the last match of the league stage here will be between Sunrisers Hyderabad and Mumbai Indians on 3 November.

Due to Coronavirus, the IPL could not start its scheduled program from March 29. BCCI postponed the 13th season indefinitely due to Kovid 19. But last month, the board decided to get the IPL out of the country.

The 13th season of the Indian Premier League will begin on September 19 with a clash between the defending champions Mumbai Indians and the runners-up Chennai Super Kings. The BCCI released the schedule of IPL 13 on Sunday, ending speculations that did not start at the time of the league. IPL 13 is being held in UAE instead of India because of Coronavirus.

Big Relief To Fans

The 13th season of the Indian Premier League was to be held from 29 March. The IPL was postponed to 15 April due to the Coronavirus. But when the lockdown in the country was increased due to the coronavirus, the board decided to defer IPL 13 for anesthesia. Last month, BCCI announced IPL 13 in UAE instead of India. With this, the board have made it clear that this year the IPL will be played on the field without any audience.

The 13th season of the Indian Premier League is to be played from 19 September to 10 November. The BCCI has just released the schedule of round league matches. According to the plan, maximum of 24 games are to be held in Dubai, while 20 games are to be played in Abu Dhabi and 12 in Sharjah. The BCCI has not yet told on which ground the play-off and final game will be held.

There Were Speculations of Delay

After reaching Dubai, there were 13 cases of coronavirus, including two players in the team of Chennai Super Kings. After this, the organization of IPL was once again in the circle of questions. Due to the delay in the release of the schedule, there were speculations that IPL could be postponed once again, but on September 4, the third corona test report of all the 13 members of CSK came back negative. From September 4, Dhoni's team also started practice. Given this, the BCCI decided to have the first match between Mumbai and Chennai as per the pre-decided schedule.

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Seeing The Trickery Of China, The Indian Army Is Engaged In Filling The Gap On The LAC Adjacent To East Ladakh

The Indian Army is now closely monitoring the 826-km long Line of Actuarial Control, i.e. LAC, adjacent to eastern Ladakh. There is continuously patrolling on any gap, i.e. vacant area or hill on LAC. The Indian Army fears that the Chinese Army can occupy the space if it leaves any place at all.

The result of the vigilance surveillance of the Indian Army was that on the night of 29-30 August, the Indian Army took possession of the Chinese Army before the Chinese Army at Black-Top and Helmet Hill south of Pangong-Tso Lake. In this operation, the secret regiment of the Indian Army, the Special Frontier Force and the other platoon took part.

According to the information, the Indian Army is now patrolling in all areas where the 1962 war also took place. These are the areas that India and China had left vacant since the '62 war. But from May, the way the Chinese Army first infiltrated around Finger Area, then Gogra, Hot-Spring, Depsang Plains and Kungrang Nalla, the Indian Army is now keeping vigil on the entire LAC.

Also Read: https://praveenkumarpandeymyblog.blogspot.com/2020/09/china-fueled-by-indias-strategic-edge.html

During the patrolling, an SFF officer was recently killed in the grip of a landmine of the '62 war. Another SFF jawan was also injured in this incident. Apart from infantry soldiers of the Indian Army, mechanized-infantry with BMP-vehicles and armoured brigade with tanks have also been deployed. Cannon and medium regiment guns have also been deployed at tactical positions.

But the Chinese Army is not deterring its tactics. On Tuesday, news came that the Chinese Army tried to bring armoured vehicles closer to the LAC in the Chumar area. But the Indian Army later clarified that it is the territory of China, and China peacefully took this action, and this was not an intrusion of any kind.

The round of meetings in South Block Ministry of Defense continued on Tuesday about the ongoing tension on the LAC. Defense Minister Rajnath Singh held a nearly two-hour-long meeting with the heads of the three wings of the Army, including Foreign Minister S Jaishankar, NSA Ajit Doval, Chief of Defense Staff (CDS) General Bipin Rawat.

In this meeting, the situation of LAC was discussed and three-day (3-5 September) visit of the Defense Minister to Russia from Wednesday. The Defense Minister is going to Moscow to attend the meeting of the Defense Ministers of SACO countries. The SCO has a total of eight countries including India, Russia, China and Pakistan. Rajnath Singh will hold two bilateral talks with the Russian Defense Minister during this visit. Still, it is believed that Rajnath Singh will not talk directly to the Defense Ministers of China and Pakistan.

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Cruel Robber Rulers of India

Anirudh Joshi 'Shatayu' British historians have been writing that no Indian or Mughal king ever ruled India except the British. That is why perhaps they want to keep people ignorant of the story of King Vikramaditya of Ujjain after Yudhishthira. His contributions and his courage were never included in Indian history. 

In his view, Alexander, Genghis Khan, Emperor Akbar the Great, and Assassin Aurangzeb were great; Vimramaditya or the king of the Gupta dynasty was not great. In his view, greatness means cruelty, violence, deception, and conversion. From Hindukush to Arunachal and from Kashmir to Kanyakumari and Yudhishthira and his predecessor kings, some kings, including King Vikramaditya, Chandragupta Maurya, etc. ruled the whole of India.

In the Mughal period, the territories of Northeast India, including the Vijayanagar Empire, the Maratha Empire, the Rajput Empire, held independent power. And when the British started rule, Afghanistan (Kamboj and Gandhar) held their separate power. In such a situation, India that the British ruled was a fragmented India. The British had seized power not just from the Mughals - the Sikhs, the Marathas, and the Rajputs.

The political unity of Indian history was shattered after the fall of the Mauryan Empire in 187 BC. Due to this fragmented unity, many foreign invaders came from the north-western routes of the country and looted many parts on one side; on the other hand, they established their states. Some of these invaders and robbers were Mahakur and barbaric murderers who brutally crushed the Indian public.

Mahmud Ghaznavi (since 977): 

An Ottoman chieftain named Alaptagin established the Ottoman Empire at Ghazni. In 977 AD, Alaptagin's son-in-law Subuktagin ruled Ghazni. Before his death, Subuktagin had spread his kingdom's boundaries to Afghanistan, Khorasan, Balkh, and Northwest India by fighting many battles. After the death of Subuktagin, his son Mahmud Ghaznavi ascended the throne of Ghazni. Mahmud Ghaznavi started attacking other parts of India, as ordered by the Caliph of Baghdad.

He invaded India 17 times between 1001 and 1026 AD. He vowed to invade other parts of India each year. In his 13th campaign, Ghaznavi conquered Bundelkhand, Kirat, and Lohkot, etc. The 14th attacked Gwalior and Kalinjar. In his 15th invasion, he shot Lodorg (Jaisalmer), Chiklodar (Gujarat), and Anhilwad (Gujarat) and looted a lot.

It is believed that Mahmud Ghaznavi made his 16th attack (1025 AD) on Somnath. He broke the famous temples there and gained immense wealth there. While looting this temple, Mahmud killed about 50,000 Brahmins and Hindus. Its discussion spread like fire across the country. The 17th attack he made on the Jats of the coastal areas of Sindh and Multan. The Jats were defeated in this.

Muhammad Ghori: 

After Mahmud Ghaznavi, Muhammad Ghori invaded India and committed indiscriminate slaughter and looting. Its full name was Shihabuddin alias Muizuddin Muhammad Ghori. The credit for establishing the Ottoman Empire in India goes to Muhammad Ghori. Ghori was the ruler of Gor, a small hill region between Ghazni and Herat.

He made the first invasion of Multan in 1175 AD, the second invasion of Gujarat in 1178 AD. He then conquered Punjab between 1179–86 AD. He then took Peshawar in 1179 AD and Sialkot in 1185 AD. In 1191 AD, he fought with Prithviraj Chauhan. Muhammad Ghori was severely defeated in this war. Gauri was taken hostage in this war but was released by Prithviraj Chauhan, and this was called the First War of Tarain.

After this, Muhammad Ghori attacked Prithviraj Chauhan with more power. This Second War of Tarain took place in 1192 AD. This time Prithviraj Chauhan was defeated in this war, and he was a hostage. It is believed that he was later taken to Ghazni and killed. Ghori returned to his kingdom again, establishing the rule of the slave dynasty in India.

Genghis Khan: 

(Mongolian name Chingis Khan, 1162 to 18 August 1227). Genghis Khan almost destroyed the Muslim empire. He was a Mongol ruler. He was a follower of Buddhism. Halaku Khan was also a Buddhist. Genghis was notorious for his organization's power, barbarism, and empire expansion. Entire countries, including India, Asia, and Arab countries, trembled in the name of Genghis Khan.

Genghis Khan was born around 1162 in the northern part of modern Mongolia, near the Onon River. His real or early name was Temujin (or Temuchin). His father's name was Yasujei, who was the head of the Kiryat clan.

In his campaign, Genghis Khan captured Kabul, Kandhar, Peshawar in western India, including Kashmir, Ghazni, and Kashmir. At this time, Genghis Khan thought of crossing the Indus River and returning to Mongolia via northern India and Assam. But he could not do it. In this way, North India survived possible looting and gloom.

According to new research, this brutal Mongol warrior looted and bloodied in his attacks that many countries, including China, Afghanistan, Uzbekistan, Tibet, and Burma, were wiped out in Asia. For Muslims, Genghis Khan and Halaku Khan were the wraths of Allah.

Timur: 

Timur Lung also wanted to become a ruler like Genghis Khan. He became the ruler of Samarkand in AD 1369. He then embarked on his journey of conquest and cruelty. The Mongols of Central Asia had become Muslims in the meantime, and Timur himself was also a Muslim. He was just like Genghis Khan in terms of cruelty. In one place, he built a tower of two thousand live men and got them selected in brick and mortar.

When Timur invaded India, the Tughlaq dynasty ruled in North India. With the invasion of Delhi by Timur Lung in 1399, the Tughlaq Empire's end should be considered. When Timur came with Mongols' army, he did not face any tough competition, and he proceeded with fun, slaughtering.

At the time of Timur's invasion, both Hindus and Muslims performed the Rajput ritual of Jauhar, that is, they went out to die fighting and to fight. He stayed in Delhi for 15 days and made this big city a slaughterhouse. Later he plundered Kashmir and returned to Samarkand. After the departure of Timur, Delhi became a city of the dead.

Babur: 

The founder of the Mughal dynasty, Babur, was a marauder. He committed many loots in North India. Babur was born in 1483 AD in Fargana (present-day Khokand), a very small jagir in the Samarkand state of Central Asia. His father, Omar Sheikh Mirza, Timurshah, and mother Kunluk Nigar Khanam, were descendants of Mongols.

Babur wrote his autobiography 'Tujuk e Babri' in Chagatai's Turkish language. It is also called Babarnama in history. Babar clashed with Ibrahim Lodi, the ruler of Delhi. The biggest confrontation of Babar's life was with Rana Sanga of Mewar. It is detailed in Baburnama. In the struggle, in 1927 AD, in the war of Khanwa, he finally got success.

Babur, in his victory letter, described himself as defying the foundation of idols. Babur received the title of Ghazi from this fierce struggle. Ghazi is the one who kills infidels. Babur not only massacred Hindus inhumanly and cruelly but also destroyed many Hindu temples. By Babur's orders, Mir Baqi built a mosque by destroying the famous temple built on the Ram Janmabhoomi in Ayodhya, similarly destroyed several Jain temples in Urwa near Gwalior. He also destroyed the acclaimed and historical temples of Chanderi, which today are just ruined.

Aurangzeb: 

Aurangzeb was the cruelest of the Mughal rulers in India. Birth of Muhiuddin Muhammad Aurangzeb took place in 1618 AD. His father was Shah Jahan, and his mother's name was Mumtaz. Babur's son Nasiruddin Muhammad Humayun sat on the throne of Delhi. Jalaluddin Muhammad Akbar followed Humayun, Akbar, followed by Nuruddin Salim Jahangir, Jahangir, followed by Shahabuddin Muhammad Shah Jahan, Shah Jahan, followed by Muhiuddin Muhammad Aurangzeb.

Aurangzeb, the bloodiest ruler in India's history, who imprisoned his father, brutally murdered his immediate brothers and nephews, beheaded Guru Tegh Bahadur, selected the children of Guru Gobind Singh into the living wall, which tore hundreds of temples. The one who persecuted their subjects and made them commit themselves to non-Muslims in their area would accept Islam or be ready to die. Aurangzeb was a Turk. It was during this period that there was rapid Islamization of North India. Most of the Brahmins either had to become Muslims or left the state and took refuge in Maharashtra and Madhya Pradesh villages.

According to the famous historian Radhakrishna Bundeli of Uttar Pradesh, the Mughal ruler Aurangzeb ordered his army to destroy all the temples of Hindus on one of his orders issued in 1669. Somnath Temple, Varanasi Temple, Mathura's Keshav Rai Temple, besides many famous Hindu deities temples, were broken.

Aurangzeb banned the celebrations of Hindu festivals in public and ordered the demolition of Hindu temples. Aurangzeb had made the goal of converting Darul Herb (the country of infidels India) to Darul Islam (the nation of Islam). In 1669 AD, Aurangzeb broke the Vishwanath temple in Benares and Keshav Rai temple of Mathura.

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